30 January 2013
Video ad serving is now available in DFP Small Business for free!
Using videos
in your content is considered as one of the most effective presentation
technique. It helps with visual aids, and makes it easier for the
listener audience group to grasp your message. Indeed, serving videos is
one of the effective ways of attracing traffic.
And just like other content such as text and images, videos have great
revenue potential. This means, that if you have a substantial video
viewership, you can use that traffic to earn revenue for you through
ads. And generally speaking, video ads sometimes tend to perform better
on the revenue side when we compare equal amounts of traffic for video
content, and simple text/image content. Google understands this, which
is why it has been working on video ad serving for some time. And now,
it has finally announced its video ad serving feature, and a free and unlimited video ad serving trial offer to DFP Small Business publishers.
Wait, hold on! Say what? I know that some of you might have gotten lost.
Worry not. We'll try to explain. Just like you can put up ads in your
content (you can spot many on this very page), you can also put up ads
in your videos (provided that you upload any). Video ads tend to perform
better, because your audience can connect better with a visual
presentation with audio and video. So they are more likely to click on
it. Google has taken advantage of this opportunity, and released this
video ad serving feature that will allow you to add AdSense ads to your
videos.
What can you expect?
With this new feature, you can upload and transcode video ad assets into
a variety of formats. You can also display pre-roll, post-roll, or
mid-roll in-stream ads for maximum effect. However, you should be
careful about how many ads you put up. Mid-roll ads (ads in the middle
of a video) are annoying. Post-roll and pre-roll ads seem to work best.
But then again, that might not be applicable to your blog.
You can manage your video ads alongside your normal mobile and desktop
ads in DFP Small Businesses. However, before you can access these
management tools and features, you need to integrate with some video technology platforms to ensure easy implementation and optimal playback. (follow the link to find out more).
Free, unlimited video ad serving!
This video ad-serving feature is free for up to 400,000 impressions per
month. But until the 30th of April this year, Google will offer you an
unlimited trial offer, so that you can serve as many ads as you can,
free of cost. After this trial ends, and if the impressions hit
400,000+, there'll be a noinal charge on CPM basis.
Remember, this is for DFP Small Businesses. If you would like to sign up, you can do so at this signup page. If you have further questions, feel free to ask. Create a DFP Small Business, and get busy monetizing :)
0 comments:
Your feedback is always appreciated. We will try to reply to your queries as soon as time allows.
Note:
1. To add HTML CODE in comments then please use our HTML Encoder
2. You can always Test the tutorial on our HTML Editor
3. Please do not spam Spam comments will be deleted immediately upon our review.
Regards,
Imtiaz Ahmed