When Google Analytics doesn't know where a traffic source comes from, it assumes the traffic is direct and lumps it in with your direct visits. This happens frequenly with social shares, as many of us make the mistake of not tagging our links accordingly. In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social" and explains why tagging in Google Analytics improves the accuracy of your referrals. Take credit for the work that you're doing, and tag your links!  

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 Posted by RachaelGerson

• 9.Fashion

If you don’t check GWT regularly, you can have these messages forwarded to your Googlemail account associated with the site.

You may also see notifications in the sitemaps tab if you have errors in your sitemap, for example pages which redirect to other pages: 

If you visit the ‘Remove URL tab’, you can request to have content that used to be on your site removed from Google’s index. This is useful if you have out-of-date information you might want to get rid of. It is important to ensure you have removed it from your site first though. There are some limitations with this and there are also lots of other ways to try to remove content from the internet.

 

The search query data in GWT is rounded, so it isn’t 100% accurate and is also only updated each time your site is crawled, so may not be up-to-date. GWT data will not be the same as Google Analytics data as they are tracked in different ways. For example GA uses Java which not all users have enabled, and GA data is updated more often than GWT.

You can also find errors in your sitemap here. This might be redirect errors which need to be removed from the sitemap so they are no longer included.

The section for Non indexible content can tell you if there are issues with any media rich content such as video or images that could not be indexed.

Meta Tags are elements used on every page of a website to provide information related to the website and the individual pages of the website. Here are some common Meta tags:

1)      <title>The Title of the Page</title>

2)      <meta name=”description” content=”Description of page” />

3)      <meta name=”keywords” content=”Keywords related to page” />

Optional Tags:

4)      <meta name=”geo.position” content=”latitude; longitude“>
<meta name=”geo.placename” content=”Place Name“>
<meta name=”geo.region” content=”Country Subdivision Code“>

5)      <meta name=”robots” content=”noindex, nofollow” />

6)      <meta name=”revisit-after” content=”period”>

Description

1). The title tag is for use on every page on the website. This should describe the content of each unique page and include keywords if applicable.

2). The Meta Description tag is a place where you can include a summary of the page contents.

3). The Meta Keyword tag includes keywords relevant to your website and the specific page.

4). The Geo Tags are location specific tags which can sit on each page on your website. These are for use if you have a physical location that is important for your business, for example a restaurant. They can also be used for businesses that have stores throughout the country, with Geo Tags assigned to any corresponding page for each individual location.

5). The Robots tag tells the search engine crawlers how to treat the pages of your website, Noindex will tell the search engines not to index that page. Nofollow will tell them not to follow any of the links on the page.

6). The Revisit After tag tells the search engines how often to re-visit and re-crawl the website.

Best Practises

Title, Description and Keywords

The Title tag is important and should appear on every page of the website. This should reflect the content of the page and include one or two keywords relevant to the page. The search engines bold the keywords within the Title and Description associated with the search query within the results. Each page should have individual Title tags.

The Meta Description should be descriptive and also relate to what appears on-page. These should contain keywords where relevant and be restricted to 155 characters (any additional characters will be cut off within the search engine results). The Meta Description has no/limited ranking influence within the results and therefore its job is purely to encourage a click.

The Meta Keyword tag typically includes a few keywords relevant to each page. This tag is now largely redundant and is likely to be ignored by the search engines. In the early years of SEO, this tag was largely abused by stuffing in lots of keywords, sometimes unrelated to the page content. To prevent this practise, search engines began ignoring these to prevent any manipulation of the rankings. If preferred you can add a few keywords relevant to each page, alternatively these can be left out altogether.

Geo Tags

Geo tags are generally used if your website/business is location specific. A restaurant would be a good example of this as it has a physical location relevant to the services it is offering. These are location specific and can be generated using various online tools (http://www.geo-tag.de/generator/en.html). Placed on each page of the website, these let the search engines know where you’re based and could help improve your search engine rankings for local related search terms.

Robots Meta Tag

The Robots Meta tag is used to tell the search engines how to treat certain pages of your website. For example, if you do not want the search engines to index a certain page of your website, you can use the Noindex tag. If you don’t want the search engines to follow any of the links on a specific page of your website, you can use the Nofollow tag. We recommend adding these carefully as they could prevent the indexation of important pages of your website if installed on the wrong pages or across the site.

Revisit-After Tag

The Revisit-After tag is used to tell search engines how often they should visit and crawl your website. A Blog typically is updated regularly and would benefit from being crawled more regularly by the search engines. It is better to avoid the use of this tag and leave it to the search engines to decide how regularly to crawl your website. Modern search engines are pretty advanced and are likely to be able to distinguish a static website from a blog and will automatically crawl a website more regularly if it has new content posted regularly and is relatively popular.

By : Imtiaz Ahmed




SEO has evolved a lot over the past few years and updates such as Google’s Penguin and Panda updates have improved the user experience for search engine users by improving the relevancy of search results and reducing spam sites from appearing.






If you want to improve your SEO efforts, here are my top 10 SEO tips to focus on for 2013:

1. Create Unique Content

We all know that content is king and creating fresh and unique content is what everyone including the search engines are looking for. So avoid duplicate content and focus on creating unique content that provides value to your users. If your content is good enough, not only will you naturally attract more readers, but the search engines will also credit you accordingly.

2. Use Different Anchor Text

To avoid search engines potentially flagging your website as spam, you should diversify your internal and external anchor text. Although using an exact match keyword for anchor text isprobably less important than it was a few years ago, a website that uses the same anchor text over and over again, is likely to be flagged up by the search engines. So you should avoid exact matching keywords and instead use different variants of the keyword, company name or descriptive text for the anchor text in your links.

3. Vary Your Link Building Efforts

You should vary your link building strategies to naturally build up your backlinks. Instead of focusing on one tactic, you should instead use a number of different strategies to build up your links. For example, if you only focus on guest posts on the same sites, eventually these could be seen as low quality by the search engines. Instead, you should use a number of different link building tactics to spread the risk and gain different links from different sites.

4. Diversify Your Traffic Sources

You’ve probably heard of the saying, “don’t put all your eggs in one basket.” Well the same is also true for your traffic sources – that is you should spread your eggs in many different baskets. There’s no doubt that Google is the top search engine to optimize for, but with the frequent algorithm updates the company releases, can your website survive if it was penalized or if Google suddenly went offline?

If you solely depend on one source for the majority of your traffic, you should seriously consider diversifying your traffic sources to protect yourself in the future and reduce your risk.

5. Implement Semantic Mark-up

Although this does not directly improve your search rankings, adding special semantic mark-up via rich snippets on your website can potentially improve the Click Through Rates (CTR) of your search result listing by highlighting certain information such as a photograph of yourself or testimonials from your customers with your search results.

By highlighting such information, you can gain more attention and attract more potential users to your site from the search results page, therefore improving the chance a user will click through from the search results to your website.

6. Get On Videos

You could say that many people prefer watching videos to reading and getting to the places where your users are, is important. So creating an interesting video can make it even easier to rank in the search results. This is especially true if your video has a lot of views and a lot of comments, potentially bringing you a lot of referral traffic to your website.

7. Optimize for Mobile Users

It has been said that mobile search is set to surpass desktop search by 2014 and with more people accessing information from smartphones or tablets, it’s becoming ever more important for us to optimize for mobile users.

Different ways to optimize for mobile users include creating a responsive design of your website or creating a separate website just for mobile users. Failing to optimize your website for mobile users means you’ll lose the potential of mobile traffic coming to your website.

8. Optimize for Locals

A recent study from YP.com found that “for consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at least 3-4 times per week.” With more and more users performing local searches on the move, failing to optimize for local search can be the difference between someone finding you or finding one of your local competitors.

9. Improve Your User’s Experience

SEO is all about your visitors and one aspect that is often forgotten is the user experience. That is, once a user lands on your website, does the experience end there? The answer is no. Factors such as site speed, bounce rates and average time spent on your website are all used by the search engines to determine a suitable search results ranking.

Put yourself in the seat of your users and ask yourself could the user experience be improved further on your website? Is the structure and information easy to navigate and find? By improving the user experience, users stay longer on your website and you can naturally increase traffic to your site.

10. Social Media Marketing

Having a social media marketing strategy can have a positive effect on your existing SEO strategies because it allows you be present on a number of different platforms to spread the word about your brand or website.

Unless you have a large budget, you should limit the number of social media networks you are on and instead focus on building relationships with your users and niche before moving onto the next platforms. Google has also mentioned that it does take into account social signals to determine search rankings, which makes having a presence on social media sites even more important.

SEO optimize your blog or make it appear on top Search Engine Results to enhance the traffic on your site. Basically, the thing matters here, is to figure out the keywords on which you want the visitors to reach your site through Search Engine Results Page (SERP). If you are new to blogging and SEO in particular, you should be aware of some basic SEO tips to improve your site’s ranking in the SERPs.

 Automatically build FREE backlinks on over 2500 websites or blog

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Most of us have seen website value calculators and whois search, pages that link to our domain and show up in the search engine results when we search for our domain name. The main aim of getting Backlinks are to rank top in the search engine.




 

Now a days as many blogs are got affected by Panda update and lost their traffic. It is the best and automated way to get some backlinks/link popularity which is provided by IMTALK.




In this tool the script creates pages about your website/blog which is resulting in about 2500+ different pages with backlinks pointing back to your website. In this some of them are no-follow and some are do-follow.

This tool creates page in well established websites which regularly crawled by Google and other Search Engines. By this your website/blog will get backlinks/link popularity, will be visited and indexed more frequently by Googlebot and other search engine bots like Yahoo, Bing, etc.

How to use this Tool :

Step 3 : Enter the Required fields, i.e. Website/Blog URL, Keyword, select the number of pages to be created and then click submit.

Step 4 : Now this tool creates the page and will also be pinged. That means backlinks/link popularity are being created which is something like below.




Note : Please do not interrupt till it counts to the selected number of pages.

Step 5 : By this way we can create 2500 Free Backlinks or a Link popularity, enjoy fast crawling and high ranking in Search Engine.