13 February 2013
Overcoming The Challenges Of Blogging
We all face challenges when blogging online. It’s difficult to
produce consistent quality content for our blog readers. The challenges
we face make us the bloggers we are today.
Some bloggers give up, they don’t have time or perhaps the skills
needed to make a blog work. The rest of us keep moving forward and
continue trying to make a splash in the blogosphere.
I’ve been blogging since 2007, I’ve seen tons of bloggers come, and
tons of bloggers go. I see the challenges they face and in today’s
article I’m going to cover some of the more serious ones that may lead
you to quit blogging. Whatever you do, please don’t give up, face these
challenges and overcome them. Blogging provides a lot of positive
experiences I don’t want to see you missing out on them.
- Content Creation
Creating content for our blogs is extremely difficult. We have to
constantly find and produce quality content for our blog readers.
Determining what our readers are interested in is also a challenge in
regards to producing quality content. What do our readers want to see?
Understanding our blog audience is key to determining what will be
considered as quality content. If you know your blog readers, producing
interesting and quality content will become much easier.
- SEO and Social Media Marketing
Understanding Search Engine Optimization can prove to be very
difficult for most bloggers. Combining SEO with Social Media and all of a
sudden you need a degree in marketing to have a high traffic and
actively visited blog. Time management plays a key role here as well,
spend too much time marketing and doing social media you lack time for
content creation. Creating a strong brand with social media is something
most bloggers do not understand. I see users constantly using different
images on many social media sites, this is a huge error and should be
rectified ASAP!
- Design and Usability
Creating a website that is easy to use for our blog readers is
extremely important and not easy to do. We have to keep in mind the
usability of our site by removing ads when we have too many and other
distracting sidebar widgets we don’t really need. Creating a usable
environment for our blog readers is so important when trying to keep
them engaged and coming back. Another factor that plays into this is the
load time of our blog, will people be able to visit our site at fast
and reliable speeds?
- Engaging our Audience
Taking time to have discussions with our blog readers is extremely
important, but also time consuming. I try my hardest to reply to all my
comments but sometimes it’s just not possible. The point here is to do
our best and that’s all that matters. Between marketing, content
creation, blog management and design we have to make room for reader
engagement. I’ve also seen reader engagement to the point of returning
comments on other blogs, if you have time, I’ve seen much success with
this activity.
Discussions
What are some of the challenges you faced as a blogger? Share them
here in the comments section, also feel free to discusses some of the
challenges I’ve mentioned and how you managed to overcome them. I hope
to hear some feedback as I know we have all experience many of our own
blogging challenges.
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Regards,
Imtiaz Ahmed